New Scalp Advanced – specialist scalp care from L’Oréal
As haircare professionals, you’ll undoubtedly understand the importance of scalp health. You’ll also be aware of the many ways in which the scalp can become irritated. From product build-up, to changes in weather, to lifestyle and hormonal changes, scalp issues can arise at any time. Just as scalp concerns can vary, it’s important to remember that the way we care for scalp issues has to be tailored to each client’s specific need. Blanketed hair care solutions just won’t cut it!
Thankfully, 2023 is seeing an uptick in specialised hair and scalp care. Rather than grabbing any old shampoo and hoping it does the job, the industry is noting a shift in demand towards tailored solutions that really work.
Skinification of Hair
You may have heard the term ‘skinification of hair‘ making its rounds. If not, we’re here to help you get to grips with the hair industry’s latest craze. In a nutshell, skinification refers to giving our hair and scalp the same targeted care that we would our faces and bodies. Most skincare routines are built around a specific skincare concern, taking into account your natural skin type, sensitivities and goals. The best skincare regimes are often centred around concentrated skincare actives that have been identified to help different skin types and concerns.
This is exactly what skinification has set out to do for the hair and scalp. Hair professionals acknowledge that everyone’s hair is different, so naturally, deserves its own, bespoke routine. And with a rise in clients seeking out information about scalp health, having the ideal hair product for each concern has never been so important.
L’Oréal Professionnel Scalp Advanced
The solution: L’Oréal Scalp Advanced. Focusing on three key areas of scalp care, this L’Oréal hair care line is enriched with skincare heroes that act quickly and efficiently to reset deregulated scalps. Dermatologically approved and consumer-tested, Scalp Advanced L’Oréal hair products are proven to nourish and protect the scalp while leaving hair healthy, hydrated, and glossy.
Anti-Dandruff Shampoo
Probably the most common scalp concern is dandruff. It can be frustrating, uncomfortable, and even a little embarrassing. But not any more! L’Oréal’s best anti-dandruff shampoo to date, the Scalp Advanced Dermo Clarifier Shampoo removes up to 100% of visible flakes from the very first use.
Enriched with Piroctone Olamine – an anti-bacterial and anti-fungal active that controls the root cause of dandruff – this L’Oréal scalp shampoo works on both dry and oily scalps.
Key features:
- Up to 100% of visible flakes removed
- 72 hours of dandruff protection
- Anti-bacterial and anti-fungal Piroctone Olamine
Anti-Oiliness Care
Everyone produces sebum at different rates, but over-production can lead to an irritated scalp and difficulty hair styling. The Scalp Advanced Anti-Oiliness regime helps to detoxify the scalp without stripping the hair or scalp of their natural moisture.
Comprising a Purifying Shampoo and a 2-in-1 Deep Purifier Mask, this anti-oiliness duo reduces sebum and regulates production for a super fresh scalp feeling.
Scalp Advanced Dermo Purifier Shampoo
Step 1 in the anti-oiliness routine, this L’Oréal oily scalp shampoo uses water-soluble AHAs to remove product build-up and impurities. It also encourages cell regeneration for a healthy, rejuvenated scalp.
Key features:
- Up to 78% less scalp sebum
- Purifies the scalp and promotes cell renewal
- 3% concentrated AHAs remove scalp build-up
Scalp Advanced 2-in-1 Deep Purifier Mask
This deep-cleansing, multi-functional oily scalp treatment uses a fine-grained clay formula to unclog the scalp’s surface of dirt, oil and sweat. Use as a purifying shampoo or leave on the hair and scalp for 3-5 minutes for an intensive hair mask treatment.
Key features:
- Up to 78% less scalp sebum
- Up to 70% less hair sebum
- Up to 24% more hair volume
- 6% clay formula lifts away oils and regulates sebum production
Anti-Discomfort Care
The perfect solution for sensitive, irritated scalps, the Scalp Advanced Anti-Discomfort range is packed with skincare actives including Niacinamide and Sorbitol to soothe and calm the scalp.
Scalp Advanced Dermo Regulator Shampoo
The Scalp Advanced Dermo Regulator Shampoo is a lightweight L’Oréal gentle scalp shampoo with a gel formula that delicately cleanses the hair and scalp without causing or exacerbating irritation.
Key features:
- Scalp is up to 83% more soothed
- Hair is up to 49% more nourished
- Niacinamide regulates and soothes the scalp
- 4% Sorbitol keeps the scalp hydrated and supple
Scalp Advanced Intense Soother Treatment
A lightweight L’Oréal scalp treatment, the Scalp Advanced Intense Soother relieves itchiness, discomfort and skin sensitivity while softening and detangling the hair.
Key features:
- Scalp is up to 83% more soothed
- Up to 96% softer hair
- Niacinamide regulates and soothes the scalp
- 4% Sorbitol keeps the scalp hydrated and supple
Scalp Consultation
Scalp concerns can sometimes be tricky to navigate. Perhaps your client has experienced discomfort or itchiness and wants some advice. Or maybe clients are unaware that their scalp has become irritated and you might need to guide them through some options. Discussing scalp care can be a sensitive topic, so approach scalp consultations with kindness and compassion. Create a safe space where you can discuss your client’s symptoms and guide them through the most effective solution to remedy their scalp concerns.
If you want any further information about how to offer the best hair care routine for your clients, get in touch and one of our hair experts will be happy to help!
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